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Introduction
Desira Group is a trusted name in the automotive industry, with a long-standing heritage of providing exceptional customer service and a diverse range of products and services. Based in East Anglia, we have established ourselves as a leading provider of new and used cars, with a wide selection catering to all needs and budgets.
Our Expertise
Our experienced team of professionals has a deep understanding of the automotive market and is committed to offering tailored solutions to every customer. We pride ourselves on:
- Customer-centric approach: We prioritize understanding your individual needs and providing personalized recommendations.
- Vast selection: Offering a diverse range of new and used cars, from budget-friendly options to luxurious vehicles.
- Competitive prices: We offer competitive pricing strategies and regularly run promotions and offers.
- Transparent and honest communication: We ensure clear and upfront communication throughout the process, from browsing options to purchasing and financing.
Our Services
Desira Group provides a comprehensive range of services to cater to all your automotive needs, including:
New & Used Cars
- Comprehensive selection of new and used cars from renowned manufacturers.
- Flexible financing options to suit your budget.
- Part-exchange programs for your old vehicle.
Finance & Insurance
- Competitive finance packages tailored to your needs.
- Comprehensive range of insurance options to protect your investment.
- Experienced finance specialists to guide you through the process.
Aftersales Care
- Experienced servicing and repairs by qualified technicians.
- Genuine parts and accessories.
- Convenient MOT and servicing booking options.
Additional Services
- Vehicle valuations and part-exchange programs.
- Motability solutions for individuals with disabilities.
- Extensive range of approved used cars.
- Online vehicle valuation and purchasing platforms.
Our Values
At Desira Group, we are guided by four core values:
- Customer Focus: We prioritize understanding and exceeding customer needs.
- Integrity: We operate with transparency and honesty in all our dealings.
- Innovation: We embrace new technologies and solutions to enhance the customer experience.
- Community Involvement: We actively support local initiatives and contribute to the communities we serve.
Overall Experience
The reviews highlight a mixed experience for customers who have dealt with Desira Car Dealership. While some customers have had an excellent experience with friendly and helpful staff, others have reported negative experiences with false advertising, poor customer service, and issues with car sales.
Positive Aspects
Friendly and Helpful Staff
Many customers have praised the staff at Desira for being friendly, helpful, and going above and beyond to ensure a smooth and stress-free experience. Some staff members, such as Chris, Damon, and Thomas Pearce, have been specifically mentioned for their excellent customer service.
Efficient Service
Some customers have reported quick and efficient service, with issues being addressed promptly and resolutions being found quickly.
Positive Car Buying Experience
Several customers have reported a positive experience when buying a car from Desira, with staff being knowledgeable and helpful throughout the process.
Negative Aspects
Poor Customer Service
Some customers have reported poor customer service, with staff being unhelpful and unfriendly. Some have reported being fobbed off when trying to address issues with their cars.
False Advertising
Some customers have reported being misled by false advertising, with cars being sold as new when they were actually older models.
Issues with Car Sales
Some customers have reported issues with the cars they have purchased from Desira, including problems with spare parts, wheel bearings, and other faults.
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