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Committed to exceeding expectations

Duff Morgan is a well-established car dealership that has been operating in Norwich since 1909. Our history is deeply rooted in the automotive industry, and we take great pride in our long-standing partnership with Citroen, which began in 1984. Over the years, we have built a reputation as one of the UK's foremost Citroen dealerships, providing a wide range of new and used cars and vans to our valued customers. At Duff Morgan, we are committed to exceeding expectations, and we strive to achieve this through our exceptional customer service and extensive range of high-quality vehicles.

Our Services

At Duff Morgan, we offer a comprehensive range of services designed to meet all of your automotive needs. Our services include:

  • New Cars: We have a wide variety of new Citroen cars available, from compact city cars to stylish saloons, 5-door hatchbacks, crossovers, and SUVs. Whether you're looking for a car for commuting, family driving, or leisure, we have something perfect for you.
  • Used Cars: Our used car selection is extensive, with over 100 high-quality used cars and vans in stock at our three dealerships in Norwich. We have a range of makes and models available, including Audi, BMW, Citroen, CUPRA, Fiat, Ford, Hyundai, Kia, Mercedes-Benz, MINI, Peugeot, Renault, SEAT, Skoda, Toyota, Vauxhall, and Volkswagen.
  • Servicing: Our accredited aftersales team is here to help with all of your servicing needs. We have an approved servicing department available, and our technical team is manufacturer-trained, ensuring that your vehicle is in safe hands.
  • Buying Online: We have made it easier than ever to buy your dream car online. You can sit back, pick your car, and purchase it online with no need to move a muscle.
  • Book a Test Drive: You can explore our vehicles and book a test drive online, experiencing the quality and performance of our cars before making a purchase.

At Duff Morgan, we are committed to providing an exceptional level of customer service, and our knowledgeable and experienced team is here to help you with all of your automotive needs. Our partnership with Citroen, as well as our extensive range of other makes and models, means that we can provide you with the perfect car or van for your needs. Whether you're looking for a new or used car, servicing, financing, or test drive, we are here to help.

Reviews (220)
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Positive: Many customers had a positive experience with excellent customer service, prompt communication, and a smooth buying process.
Negative: Customers experienced poor customer service, lack of attention, and unsatisfactory repair service.

Customer Service Issues

Nev Moore was left waiting for over two hours after being told there would be a one-hour wait to collect their car. Cramped conditions in the waiting area and lack of attention from sales staff made the experience unpleasant.

Exceptional Service

However, many customers had a vastly different experience. Matt Crosby, in particular, received glowing reviews from several customers. Cris Augood, Matt C., Jean Childs, Colin Pillinger, Jan Wright, Jamie Baldasera, The Ev Puzzle, and Colin Breckons all praised Matt for his exceptional customer service, making their car-buying experiences smooth, easy, and enjoyable.

Unsatisfactory Repair Experience

P. Buxton was unhappy with the service department's handling of their car's intermittent problem, citing overpriced quotes and lack of follow-up after complaining.