Sterling Asset Management Limited is a firm of independent financial advisers specialising in the management of investment portfolios, pensions and providing independent mortgage advice. Based in Aberystwyth, Ceredigion, we provide impartial, unbiased and objective independent financial advice, with a view to protecting and enhancing our clients' wealth and sense of well-being. Our qualified independent advisers cover the whole financial services market, providing expertise in investment portfolios, pensions, and tax-efficient retirement strategies. We help clients navigate complex financial markets and achieve their financial goals through practical and jargon-free advice.