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At Vita, our mission is to provide expert, independent advice to individuals and businesses, helping them protect the things that matter most in life, such as their family, business, home, and income. Established in 2010, we have been committed to delivering unparalleled service, tailored to meet the unique needs of our clients.

Our Services

We offer a comprehensive range of services, designed to provide financial security and peace of mind for our clients. Our expert advisors will work with you to understand your individual circumstances, providing personalized guidance on the most suitable insurance solutions for you. Our services include:

  • Personal and Family Life Insurance
  • Mortgage Life Insurance
  • Income Protection
  • Critical Illness Cover
  • Funeral and Inheritance Tax Planning
  • Tenants, Buildings, and Contents Insurance
  • Business Life Insurance (Relevant Life Plan)
  • Key Person Cover
  • Shareholder/Partnership Protection
  • Business Loan Protection
  • Executive Income Protection

Our Story

Vita was founded by two close friends, Barry Pappin and Paul Reed, who shared a vision to create a trusted and credible insurance brokerage that genuinely cared about getting the right solution for its clients. Since our inception, we have arranged over 1 billion of cover for our customers with top insurers in the country, including Legal & General, Aviva, Zurich, AEGON, LV=, AIG Life, and many more. Our offices are located in Cardiff Bay, and we provide services to clients across the UK, with each customer receiving dedicated attention and expertise from our team of advisors.

Our Promises

At Vita, we promise to:

  • Provide expert, independent advice tailored to your individual needs
  • Offer unbiased guidance on the most suitable insurance solutions for you
  • Arrange policies with top insurers in the country
  • Provide dedicated attention and expertise from our team of advisors
  • Handle claims personally, with compassion and understanding

Our Values

We value:

  • Expertise: Our team of advisors are highly trained and experienced in the insurance industry
  • Independence: We are not tied to any particular insurer, allowing us to provide unbiased advice
  • Personalization: We take the time to understand your individual circumstances and needs
  • Compassion: We understand the emotional impact of claims and handle them with care and sensitivity
Reviews (34)
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Positive: The advisors at Vita are praised for their professionalism, kindness, and expertise in finding the best insurance options for customers.

Overall Impression

The reviews are overwhelmingly positive, with all customers giving 5-star ratings. The customers praise the excellent service, professionalism, and kindness of the advisors at Vita.

Advisors' Expertise and Professionalism

The advisors at Vita, including Leyth Zayed, Steve, Jordan Liddle, Jack, and Philip Roberts, are commended for their expertise, professionalism, and kindness. They take the time to explain complex information in a clear and concise manner, making sure customers understand their options.

Personalized Service

Customers appreciate the personalized service they receive from Vita's advisors, who take the time to understand their individual circumstances and find the best insurance options for them.

Efficient and Patient Service

The advisors are praised for their patience and efficiency in finding the right insurance cover for customers, even in complex cases where customers have been previously declined.

Positive Comments

Customers are extremely satisfied with the service they received, with many expressing gratitude for the advisors' hard work and dedication.