Driven by Excellence, Powered by You

At SERE Motors NI, we are proud to be one of Northern Ireland's largest car dealers, representing award-winning franchises such as MG Motor UK, KGM Motors UK, and SEAT UK. With over 30 years of experience in providing automotive services to our communities, we have established ourselves as a trusted and reliable dealership, offering a wide range of new and used cars, vans, and commercial vehicles to suit every need and budget.

Our History

SERE Motors was founded in 1990 by Stanley Edgar, and since then, we have grown to become a leading dealership in Northern Ireland. Our family-run business has been built on a foundation of excellent customer service, competitive pricing, and a commitment to providing the best possible experience for our customers.

Our Services

At SERE Motors, we offer a comprehensive range of services designed to meet the needs of our customers. From new and used car sales to servicing, repairs, and parts and accessories, we have everything you need under one roof. Our state-of-the-art facilities in Belfast and Lisburn are equipped with the latest technology, and our team of highly trained technicians are dedicated to providing the highest level of service.

New Cars

We are proud to offer a vast range of new cars from MG, KGM, and SEAT, including electric and hybrid models. Our new car offers are designed to provide our customers with affordable access to the latest models, with competitive pricing and flexible financing options available.

Used Cars

Our used car department is one of the largest in Northern Ireland, with hundreds of quality used cars from leading manufacturers on site. Our used car offers are carefully selected to provide our customers with the best possible value for money, with a comprehensive range of models to suit every need and budget.

Servicing and Repairs

Our servicing and repairs department is equipped to service all makes and models, with highly trained technicians and state-of-the-art facilities. We offer competitive pricing and a range of servicing options to suit every need and budget.

Parts and Accessories

Our parts and accessories department offers a comprehensive range of genuine parts and accessories for MG, KGM, and SEAT models. We also offer a range of aftermarket parts and accessories to suit every need and budget.

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Positive: Friendly and helpful staff, efficient and hassle-free process, value for money, and wide range of vehicle choices.

Negative: Misinformation, poor communication, unhelpful staff, vehicle quality issues, and pressure to purchase additional services.

Positive Experiences

The positive reviews highlight the excellent customer service, friendliness, and helpfulness of the staff, particularly individuals like Nicole, Joanne, Gary O'Regan, John Rogan, Lauren Shivers, Andrew McKnight, and Gary. Many reviewers praised the efficient and hassle-free process of purchasing and servicing their vehicles. Some reviewers also mentioned the value for money and the wide range of vehicle choices.

Negative Experiences

The negative reviews, on the other hand, express frustration and disappointment with the sales and service experience. Common issues include misinformation about warranties, poor communication, and unhelpful staff. Some reviewers experienced problems with their vehicles soon after purchase, and the dealerships' response to these issues was often inadequate. A few reviewers felt pressured into purchasing additional services or features they didn't need.