Sammie Lou Bridal Couture

At Sammie Lou Bridal, we are a family-run boutique located in the picturesque village of Hillmorton, just outside Rugby. Our aim is to provide an exceptional experience for every bride who walks through our doors, ensuring that she finds her perfect wedding gown and leaves our store feeling like a princess. Our team, led by directors Leanne and Mark, is dedicated to delivering a high level of service and expertise, drawing on years of experience in the bridal industry.

Our Collections

We are proud to be stockists of some of the most renowned bridal designers in the world, including Morilee, Paul Zeni Couture, White Rose, Millie May, White Rose Graceful, and Millie May Graceful. Our collections offer a diverse range of styles, from classic and romantic to modern and edgy, to cater to every bride's unique taste and preferences. With samples available up to size 28 and dresses available to purchase up to size 34, we have something to suit every bride, regardless of shape or size.

Designer Outlet

In addition to our on-site collections, we also offer a beautiful selection of ex-sample dresses, available off the rack and ready to take home the same day. These stunning gowns, carefully curated from our designer collections, offer exceptional value and affordability, without compromising on quality or style. Prices for our ex-sample dresses start from just 300, making them an attractive option for brides on a budget.

Bride Recommendations

At Sammie Lou Bridal, we believe that finding the perfect wedding dress is a personal and emotional experience. That's why we encourage our brides to trust their instincts and try on as many dresses as they like, without feeling pressured to commit to anything they're not entirely sure about. Our knowledgeable and experienced team is always on hand to offer guidance and advice, helping our brides to discover their true style and find the dress that makes them feel like the best version of themselves.

Book Online

To ensure that every bride receives the personalized attention she deserves, we operate on an appointment-only basis. This means that you and your guests will have the entire shop to yourselves, and you'll have our undivided attention throughout your consultation. Simply book your appointment online, and we'll take care of the rest.

COVID-19 Information

We understand that the ongoing pandemic has brought many challenges for brides-to-be. At Sammie Lou Bridal, we're committed to providing a safe and welcoming environment for all our customers. To ensure your safety, we're operating on an appointment-only basis, and we ask that you arrive early to your appointment to allow for any necessary cleaning and sanitizing. We also encourage you to sanitize your hands upon entry and to wear a mask if you prefer. Our staff have been double-vaccinated and are undergoing regular COVID testing to minimize the risk of transmission.

Contact Us

We're thrilled to be a part of your wedding journey, and we can't wait to welcome you to our store. If you have any questions or would like to book an appointment, please don't hesitate to get in touch. We're always here to help, and we look forward to helping you find your perfect wedding dress.