Premium Choice

At Premium Choice, we are an insurance specialist with a niche approach that combines cutting-edge technology to treat our clients as individuals, not just numbers. Founded in 1999, we have spent over 23 years building strong relationships with over 20 of the leading insurers to find the best policies for you at affordable prices.

Our Brands

At Premium Choice, we have a range of insurance brands tailored to meet the specific needs of different drivers. Premium Choice is our leading brand, which provides insurance for young motorists, those with convictions or with poor claims history, vans, and a range of other niche market areas. A Choice is our brand that provides a range of insurance policies for learner drivers, young drivers, drivers with convictions, and van drivers. Aura is our newest addition, which rewards young drivers through a range of competitive telematic products.

Our Approach

We believe that every driver should have access to high-quality insurance products at affordable prices, backed by first-class customer service. Our approach is simple: we use our expertise and cutting-edge technology to provide insurance policies that are tailored to the individual needs of our clients.

Our Specialist Teams

Our specialist teams understand the needs of drivers and have been doing so for over 23 years. We have teams that specialize in providing insurance policies for young drivers, convicted drivers, and those who own specialist vehicles. We also provide insurance services for motorbike enthusiasts and tradesmen.

Our Partners

We work with over 20 of the top insurers in the industry to get you the best price on your premiums. We have been established for over 23 years and in that time, we have sold over 1 million policies - thanks in part to our valued partners.

Why Choose Us?

At Premium Choice, we are passionate about providing excellent service and finding the best insurance policies for our clients. We believe that every driver deserves access to high-quality insurance products at affordable prices. Our long history and expertise in the insurance industry mean that we can provide our clients with the best possible service and a range of insurance policies to suit their needs.